Lucy Asker
Australian beauty retailer MECCA has joined the Australian Influencer Marketing Council (AiMCO).
"Creators are at the heart of how we tell stories and connect with our community," said Lucy Asker, head of PR & Influencer at MECCA.
"Being part of AIMCO allows us to continue raising the bar on how we collaborate, measure impact, and lead with purpose in a rapidly evolving media landscape."
AiMCO managing director Patrick Whitnall said beauty brands have been at the forefront of influencer marketing in Australia and globally.
"MECCA has consistently demonstrated how to connect with audiences in ways that feel authentic and creative," he said.
"From tutorials to behind-the-scenes storytelling, MECCA has shown a willingness to innovate, experiment, and build meaningful long-term relationships with beauty fans."
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