MECCA and Missing Perspectives partner for content series

By AdNews | 14 November 2023

Beauty brand MECCA has collaborated with Missing Perspectives, a media company and newsroom, to curate content for its social impact platform MECCA M-POWER.

MECCA collaborated with Missing Perspectives to curate over 50 pieces of content, including reporting, opinion pieces and social content to feature on MECCA M-POWER - MECCA's social change initiative which aims to improve opportunity for women and girls through education, empower their participation in the economy and public life and enhance their health, safety and wellbeing. 

Content ranges from conversations around issues like positive masculinity, reflections on being a young woman on the climate change frontline, op-eds from Missing Perspectives editor-in-chief Hannah Diviney and interviews with women and creators from over 15+ countries. 

Executive director of MECCA M-POWER, Lisa Keenan, said the media is such an important and yet often abused tool of influence in society.

"Raising the voices of women, and especially young women, in journalism is critical to ensuring that the news we receive is balanced and actually representative of society as a whole," she said.

"Missing Perspectives has built an incredible network of young journalists, all of them with real world experience and real stories to share. We are thrilled to be able to hand them a microphone.”

Missing Perspectives founder, Phoebe Saintilan-Stocks, said that the values-driven partnership was truly aligned to the company's mission and purpose.

“Our purpose is to provide a voice for young women around the world, so partnering with impact-driven brands such as MECCA really helps us to utilise our network of young female reporters and content creators to drive meaningful content and ultimately, social change," she said.

"Our mission is simple - to ensure that young women are heard loud and clear to positively influence change and achieve equality and opportunity - all values at the core of M-POWER. We’re so excited to be collaborating with MECCA towards this mission.”

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