EXCLUSIVE: MEC has won Allianz's estimated $15 million plus media business following a final two-way shoot out with incumbent OMD.
The two agencies were informed of the decision this week following a pitch that kicked off in April and also included MEC's GroupM sister agency Maxus in the early stages, as revealed by AdNews.
The account encompasses media buying and planning, and also includes digital, e-commerce, and data elements. MEC is likely to hire additional staff, but the Allianz account will not necessarily be serviced by new hires.
MEC chief executive Peter Vogel, told AdNews: "For us, it's a recognition of the great work we've been doing for the last 18 months, and the great talent we've been bringing in."
The global account is handled through GroupM's MediaCom, while Allianz's local creative account is with MercerBell.
Allianz spent an estimated $14.8 million on main media in the 12 months to December 2010, up from $12.4 million in the prior period, according to Nielsen. It is understood the brand is set to up its ad spend to just over $20 million.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.