MCN leadership promotions converge digital and TV

Arvind Hickman
By Arvind Hickman | 21 April 2016
MCN national sales director Nick Young will combine digital and TV.

MCN has restructured its sales and marketing leadership team to further converge television with digital and strengthen in Melbourne.

Nick Young, who headed digital sales, has been promoted to national sales director, adding television to his remit.

Young joined MCN as national digital sales director five years ago. He will now focus on applying his digital knowledge to television trading and helping clients transition to cross-platform trading.

Usually TV directors come from a television background, but Young will inject digital know how to the role. Media agency leaders may remember Young from last season's upfronts.

“With the industry moving to a single source view on consumers and audience delivery, the unification of screens is the future of video and television trading, so we are reshaping our business to make sure we are ahead of the curve,” MCN chief sales and marketing officer Mark Frain says.

Frain says MCN is attempting to unify Landmark, Multiview and Programmatic TV to ensure more efficient, better targeted and richer cross-platform campaigns.

MCN's digital partnerships and product development director Suzie Cardwell is speaking at the AdNews Media Simmit. You can buy tickets here. 

Paul MacGregor has also been promoted to national director of client solutions, marketing and production while David Cook, a media agency veteran, joins in the newly created role head of client solutions.

MacGregor has been with MCN since 2007 and helped build MCN's Multiply Productions team in 2010. In his new role, he will assist brands with advertising solutions that unify MCN’s TV, online, mobile and DOOH, platforms into a singular campaign vision.

“Advertising is all about the science behind finding the right audience but also giving you the right creative message at the same time,” he tells AdNews.

“While the technology is the hot topic at the moment, you can never forget the power that great creative has. So our job in the client solutions team is using data to come up with a great strategy which will inform our creative ideas to create amazing campaigns across the platform.”

Cook spent the past 20 years at media agencies, including Bohemia, Ikon, ZenithOptimedia and Starcom and has worked with clients including Nestle, Sony, Lion and Diageo.

He will be tasked with developing cross-network client solutions based on data-driven insights, strategic vision and creativity.

MCN has also strengthened its Victorian team by promoting Ben Sumpter to national sales operations director and Melbourne GM.

Sumpter, who been building up MCN's Victorian business for 11 years, will be joined by new Melbourne sales director Melina Augoustakis, a well regarded sales executive in Melbourne's media landscape.

MCN leadership promotions

Pictured clockwise, from top left, Paul MacGregor, David Cook, Ben Sumpter and Melina Augoustakis.

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