McKenzie Partners has won the White Glo account following a competitive pitch.
White Glo offers dentist-formulated teeth whitening products to a range of retailers including major supermarkets, Chemist Warehouse and Priceline.
McKenzie Partners has been selected to roll out the branding and offline sales campaign, with a focus on NSW and Victoria.
Darren McKenzie, CEO of McKenzie Partners, says, he's excited to be partnering with White Glo.
"In addition to targeting the metro markets of Sydney and Melbourne, regional areas are also picking up traction with more focused activity in many pockets within New South Wales and Victoria," he says.
Robert Wong, director of White Glo, says White Glo is excited to partner with Mckenzie Partners to launch a new GLO range.
"We have worked with the best teams in R&D to formulate and develop the new products over the past seven years and now we entrust Mckenzie Partners to deliver the marketing strategy to bring consumer awareness of this wonderful new range," he says.
The campaign will roll out across both traditional and digital media touch points, with placements to appear across double decker buses, trams, bus shelters TV, BVOD, social media and programmatic campaigns.
McKenzie Partners’ partnership with White Glo adds to its count of new business wins throughout the year including RAMS Financial Group, The Spice Tailor and Crazy Domains.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.