McDonald's Australia.
McDonald’s Australia is bringing its Kpop Demon Hunters collection into an immersive Drive Thru experience via Akcelo.
Fans pick a lane to pick a side, before placing their order beneath the Honmoon. As they move through the experience, soundtracked by tracks from the franchise, they encounter a series of visual moments including a towering HUNTR/X plane wall with character windows, surprise appearances from the movie's characters, and a special cameo from Derpy the tiger.
“Bringing KPop Demon Hunters to life through our iconic Drive Thru has been incredibly exciting for us,” said McDonald’s senior marketing director, Amanda Nakad.
“It taps into a real cultural moment, inviting fans to quite literally drive into the world of the franchise and experience Macca’s and their fandom in a way that’s never been done before.”
The campaign includes two limited-edition meals designed for adult fans: the HUNTR/X Meal, featuring 10-piece Chicken McNuggets, fries, a drink and two new Demon sauces, alongside collectible character cards; and the Saja Boys Breakfast Meal, complete with a Spicy Saja McMuffin, hashbrown, soda and its own collectible cards.
Fans can also try the Derpy McFlurry, topped with boba pearls and brown sugar sauce.
McDonald’s “Battle for the Fans” launches on April 1st in the US and Australia across TV, radio, out-of-home, social and in restaurants.
The activation is at Waterloo McDonald’s and runs from Wednesday, April 1.
“Kpop Demon Hunters is an unstoppable cultural phenomenon,” said Akcelo CEO Aden Hepburn.
“So many fans within Akcelo have loved the opportunity to craft this unique ‘Battle For the Fans’ launch moment for Australia and we can’t wait for everyone to experience it.”
Credits
McDonald's Australia
Senior Marketing Director – Amanda Nakad
Senior Brand Manager – Maxine Netrayana
Brand Manager – Taylor Nolan
Akcelo
Global Executive Creative Director – Louise McQuat
Creative Partner – Oskar Westerdal
Creative Team – Brandon Piggott & Robert Gordon
Client Partner – Gabriel Montalban
Business Lead – Hugh Fletcher
Event Production – Britt King, Bethan Tolmaer & Taylor Hyslop
Content Production – Mark Summerville & Anna Sajo
Activation Design – Mori Reyes, Lee Stephens & Jose Rodriguez
Campaign Design – Paul Critchley, Dan Martin & Matt Karam
Motion Design – Mike Ashburner & Sam Gaiani
Restaurant Experience – David Bourke, Kent Burgess & April Tunstall
Chief Strategy Officer – Dave Di Veroli
Chief Executive Officer – Aden Hepburn
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