McDonald's is pitching CRM

By Ruby Derrick | 8 July 2024

McDonald's Australia is pitching its Customer Relationship Management account, AdNews can reveal.

The incumbent is digital agency Digitas.

The fast-food chain's CRM account is focused on customer relationship strategy, insights, measurement and execution.

A spokesperson from McDonald’s said McDonald’s Australia is in the midst of a pitch process with multiple agencies.

"As part of a global effort to gain alignment of CRM across key markets. We look forward to sharing more later this year.”

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus