McDonald's has released a new ad, titled Cravings, ahead of Mother's Day.
The ad, created by DDB Sydney, tells the story of a daughter who goes out of her way to make her pregnancy reveal to her mother truly special with Macca’s.
She tells her mother that by doing something she herself loved and experienced when she pregnant - eating an ice cream with a pickle.
This is the latest ad in McDonald's ongoing brand campaign, We'll Be Here, which celebrates the role it plays in Australians' lives.
Earlier in the year, the fast food chain launched a 60-second TVC, Denise, as part of of the brand campaign which told the story of a loveable but mischievous little girl who is busy putting everything right, so there’s no reason to miss family time at Macca’s.
We'll Be Here launched last year with two TV spots Landmark, which launched in October, and Almost Home, in December 2019.
Credits
McDonald’s Australia:
Marketing Director: Jo Feeney
National Marketing Manager: Amanda Nakad
DDB SYDNEY:
Chief Creative Officer – DDB Australia: Ben Welsh
Chief Creative Officer - DDB Sydney: Tara Ford
Creative Partner: David Joubert
Senior Art Director: Anna Paine
Senior Copywriter: Owen Bryson
Lead Senior Producer: Tania Jeram
Managing Director: Priya Patel
Managing Partner: Lisa Hauptmann
Business Director: Nicole Drabsch
Chief Strategy Officer: Carl Ratcliff
Planning Partner: Anna Bollinger
Production Company: Finch Company
Director: Christopher Riggert
Executive Producer: Karen Bryson
Producer: Camilla Mazzaferro
DOP: Jeremy Rouse
Editor: Stewart Reeves, The Editors Sydney
Grade: Ben Eagleton
Online: Quade Biddle, Atticus Post
Sound Engineer: Abigail Sie, Song Zu
Music Licensor: Level Two Music, Melbourne
Media: OMD
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