McCann Melbourne to reposition Kimberley Foundation as Rock Art Australia

Chris Pash
By Chris Pash | 19 October 2020

Kimberley Foundation Australia (KFA), a not-for-profit organisation driving scientific rock art research, has named McCann Melbourne as creative agency partner to lead a strategic repositioning centred around its name change to Rock Art Australia.

KFA has been working for more than two decades to protect Aboriginal rock art in the Kimberley region of northern Western Australia. 

The foundation promotes the study of Aboriginal rock art and its context to understand the history of Australia and its significance as part of the global narrative of human origins and habitation.  

KFA takes a multi-disciplinary scientific approach to understand Australia’s long Aboriginal history, by bringing science and Aboriginal cultural knowledge together.

McCann’s role is to support the organisation as its extend its research scope and promote more widely the aim to preserve, share and understand Australia’s national heritage; and to help generate donations from new sources, both within Australia and internationally.

“Since coming on board, McCann has proved themselves to be valuable strategic partners. Their understanding of the complexities of our business, combined with their tactical minds and creativity make them the professional partners we need to make this exciting next step. They have been enthusiastic allies on our team," says KFA CEO Cas Bennetto.

Chief strategy officer at McCann, Simon McCrudden: “At McCann we exist to help brands play a meaningful role in peoples’ lives. KFA play one of the most meaningful roles in helping to promote and protect Aboriginal rock art. We are excited to partner with them to help further shape their role going forward." 

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