MC&V.
AI-native creative production company MC&V, five months after launching, has added We Are Social, US company Outride and Windsorborn to its client roster.
The momentum follows recent business wins and work with Canva and Canteen.
The appointments span direct brand relationships, global agency partnerships, and independent creative agencies.
MC&V will also partner with global agency We Are Social on fast-turnaround social content, using AI-native workflows to create high-quality creative that keeps pace with culture.
“The pace of social demands production models that can move quickly without compromising creative quality,” said We Are Social executive creative director, Ben Clare.
“MC&V’s AI-native approach, combined with a strong understanding of agency workflows, makes them a valuable production partner as we explore new ways of creating content at the speed of culture."
For US-based nonprofit organisation Outride, MC&V is producing a real-time AI experience that visualises the impact cycling has on the brain as people ride.
Independent creative agency Windsorborn has engaged MC&V to produce a hybrid campaign that combines live-action talent captured against green screen with AI-generated environments.
MC&V Co-founder Vinne Schifferstein Vidal said the conversations with clients have shifted dramatically over the past year.
“We’re incredibly grateful that We Are Social, Outride and Windsorborn have chosen to partner with us,” said Vidal.
“We don’t take that trust lightly, and we’re looking forward to building work together that shows what’s possible when AI is combined with strong creative thinking and production craft.”
To support the growth, MC&V has also expanded its AI Artist roster, adding AI Artist Mike Bennion and Australian AI Artist Luke Burton.
The additions join existing AI artists Jodie Heenan, Josef “Seppi” Scholler and Jagger Waters.
MC&V Co-founder Marie-Céline Merret Wirström said the company was deliberately building a production company with specialist creative voices, rather than relying on a single AI generalist.
“As the briefs become more varied, the talent model has to evolve with them,” said Wirström.
“We’re intentionally building a roster of directors with distinct creative voices and deep production experience, so we can bring together the right creative minds for each project.”
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