Credit: MAXMEDIALAB
MAXMEDIALAB has been appointed media agency for Paspaley, the Australian luxury brand and global producer of South Sea pearls.
The agency will manage Paspaley’s above-the-line media strategy and execution, including publisher partnerships, online, outdoor and print advertising.
The remit supports the brand’s next phase of growth and positioning.
“As an agency deeply rooted in the luxury space, it’s an honour to work with a brand as iconic and authentic as Paspaley,” said founder and CEO of MAXMEDIALAB, Lynette Phillips.
“Paspaley’s heritage, craft, and connection to Australia’s natural beauty make it truly one of one. We’re excited to amplify its story through a refined, luxury-led and creatively driven media approach.”
MAXMEDIALAB cited its experience delivering bespoke strategies and strong outcomes for luxury clients, as well as relationships across the premium media landscape, as key to the appointment.
The agency will work with Paspaley to develop a media strategy that balances brand heritage with engagement of new and existing high-end audiences.
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