Independent, volunteer-run activist platform Mavens has announced its Volume 2 magazine launch and panel event to champion the gender equality movement in adland.
Off the back of the Volume 1 magazine launch last year, Mavens design director Vanessa La Delfa and founding editor Leah Morris, a senior copywriter based in Melbourne, have produced a 160+ page print magazine with a 400-copy distribution.
Featuring content by, and interviews with, many of advertising’s most inspirational women, Mavens magazine and its channels provide a platform to not only discuss, but also provide practical and proactive ways to affect real positive change within the communications industry.
The annual ‘September Issue’ will launch with a 200-person event in Melbourne on Thursday, September 21.
Themed ‘Visibility For Change’, topics will include the importance of role modelling, self-promotion, agency culture, tackling intersectional challenges, visibility in casting and creative and the value of diverse perspectives in the communications industries and beyond.
Speakers include Lisa Cox (TEDx speaker, author, thought leader and consultant); Ruhee Meghani (founder and lead facilitator at Allied Collective); Shyaire Ganglani (associate creative director, copywriter and spoken word poet; Amber Bonney (founder and CEO at The Edison Agency and podcast host); and Lauren Zappa (manager of gender equity and capacity building at shEqual [Women’s Health Victoria]). Mavens DEI director Lauren Chibert will moderate the panel.
Partners include shEqual, an initiative of Women’s Health Victoria (Platinum), R/GA, FatBelly VFX (Gold), The Royals and The Edison Agency (Bronze). The production partner is Melbourne-based photography production agency, Miss Bossy Boots.
Morris said the creation of the magazine came about doe to had a clear realisation that the career I want – and that many of my women peers want – really mightn’t be possible within the status quo.’
“The gender pay gap, motherhood penalty, ageism, sexual harassment… it all has to be replaced with safe, inclusive workplaces where women want to stay and thrive. Mavens is part of a growing community who can make that happen," she said.
“I believe that when we come together as an industry, we can be even more effective than the sum of our parts. This initiative is designed to unite us all in a shared mission to make gender equality the new norm.”
Credits, Mavens:
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