Matt James.
Nine Entertainment has appointed Matt James chief sales officer, a role he has been acting in since the departure of Michael Stephenson in December.
James, reporting to CEO Matt Stanton, will be responsible for growing the revenue of Nine’s Total Television, Total Publishing and Total Audio assets.
He was previously CEO of global media agency Zenith Media based in London, the inaugural Group CEO of Publicis Media, and CEO of Zenith Australia and New Zealand.
The company said James is to sharpen a reinvigorated digital video strategy to ensure the company can compete with the global platforms, and to drive collaboration within the streaming and broadcast industry.
Early in his career, James held senior roles at Nine including Managing Director of the company’s then-digital media division Mi9, and after his global role at Zenith, he returned to Nine in 2020 as managing director of Nine Melbourne.
“I’m excited to lead one of the most talented sales teams in Australia,” said James .
“We have spent the last several months re-arming and re-organising ourselves to be able to execute an advanced digital strategy across TV, Publishing and Audio, and Nine is well-placed for a strong future.
“We are now at a pivotal point where Nine is ready to be a leader in the digital video market. With clients and brands at the centre of everything we do, our move to accelerate our VOD strategy and to drive a new era of collaboration within the TV industry, will ensure Nine positions itself as a market leader.”
CEO Matt Stanton described James as a high-calibre media executive with impressive global experience who has a strong vision for Nine.
“With experience on both the media and agency sides, a strong background in digital, and extensive knowledge of Nine, I can’t think of a better person to re-invigorate Nine’s strategy to be the leader in the digital video market.”
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