Matt Houltham, Imogen Hewitt.
Publicis Groupe ANZ has appointed Matt Houltham CEO of Starcom Australia.
He replaces Nick Keenan who exited late last year.
He starts in July, reporting to Imogen Hewitt, chief media officer, Publicis Groupe ANZ.
Houltham has worked in media and strategy across Australia, New Zealand, the US and UK for 25 years.
He previously led the digital media operations at the former ZenithOptimedia, now known as Zenith Australia, which is part of Publicis Groupe. Most recently, he was CMO at market research platform Glow.
“Starcom Australia has a fantastic legacy of strong client partnerships built on delivering effective, insight-led media solutions,” he said.
“That success stems from a stellar team who is ambitious, curious and deeply collaborative
Houltham joins Starcom’s executive team alongside chief operating officer Louise Romeo and chief client and growth officer Scott McCaffrey.
“In his various leadership positions, Matt has consistently demonstrated his ability to deliver continuous innovation and achieve outstanding results for clients,” Hewitt said.
“Matt’s experience across media and creative, alongside his leadership in digital media transformation, is a rare and powerful blend that will ensure the continued growth of the Starcom business in Australia.”
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