Specialist digital marketing and media consultancy, Mindbox, has appointed Matt De Palo to the role of lead, innovation and data.
Most recently the solutions and innovation director at Kinesso, De Palo has worked with clients such as Menulog, RAC WA, Lexus, Lion and Coca Cola to provide more efficient and better measured media outcomes.
Founder and CEO of Mindbox, Nic Halley, said: “Since 2000, we have focused on delivering a 100% transparent and technology agnostic service model, with an offering that covers the consumer journey from launch strategy, through to retention and lifetime value.
“As we welcome Matt into the team, we look forward to drawing on his wealth of experience to continue breaking industry norms through innovation that sees our clients stay ahead of the curve in important areas such as the technological and legal shifts we are facing in the sector.”
De Palo said: “When I met Nic and the senior team, I felt confident I had found a business with a genuine commitment to driving the industry forward. Mindbox’s track record is exceptional, they’re fiercely independent and respected across the industry. I can’t wait to make an impact.”
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