Martech partnership platform Partnerize acquires Pepperjam

Paige Murphy
By Paige Murphy | 30 July 2020

Global partnership management platform Partnerize has acquired affiliate marketing technology and services provider Pepperjam.

The combined business will serve more than 1,750 enterprise and mid-market clients worldwide, driving more than $7 billion in transactions via their relationships with an ecosystem of more than 750,000 partners, including more than 250,000 influencers.

The company services clients in a broad range of industries, including retail and e-commerce, direct-to-consumer, travel, finance, telecom, subscriptions, and gaming.

"Marketers are demanding greater visibility and control for affiliate marketing, influencer programs, content partnerships, brand alliances, and other forms of partnership," Partnerize co-founder and CEO Mal Cowley says.

"This acquisition is a significant milestone in meeting those needs and making the partnerships channel a core growth engine for brands. Our best-of-breed solutions combine process automation, better tools for optimization, and unique AI-powered insights for better results and outstanding brand protection.“

Pepperjam CEO Matt Gilbert will become president of Partnerize, a new role for the company.

Gilbert brings a 20-year track record of increasing company market share and profitability to his new role.

Prior to Pepperjam, he co-founded 500friends, which sold to Merkle, where he served as SVP and GM of the loyalty services group.

He has held numerous leadership positions across the digital marketing category throughout his career including Webloyalty.com, IAC/InterActive Corp., Ask Jeeves, Inc, and Excite@Home.

Pepperjam is the second acquisition for Partnerize in 2020.

In April, the company announced the acquisition of BrandVerity, a provider of search monitoring and web compliance solutions for the partnership and paid search industries.

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