Mars Agency rebrands

By AdNews | 14 May 2024

The Mars Agency has rebranded to Mars United Commerce, reflecting its growth into a full-service commerce marketing partner for brands and retailers.

The name has been adopted by operations around the world.

“We’re so very proud of the equity we’ve built around the XPO name and the reputation we established for excellence in shopper and experiential marketing,” said Sally Tobin, managing director for ANZ, who launched XPO Brands in 2013.

“Since joining The Mars Agency, we’ve moved beyond those roots to grow capabilities and gain equity in other key areas of commerce marketing.

"It’s only natural, then, for us to now join the rest of Mars in adopting a new name that better represents everything we can do for clients in the region.”

Strategic acquisitions such as XPO Brands in 2022 have expanded the company’s reach and broadened its solution set.

Mars United Commerce now has a a workforce of 800 across North America, Europe, Australia-New Zealand and Asia.

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