The AANA is partnering with Sky News Business to produce a TV series to promote marketing in business.
The content series, called Marketing Dividends, is part of the AANA's commitment to raising the profile of marketing.
The show will air on Sky News Business and profile some of the industry’s key players. It will present insights and case studies to show how marketing can drive business performance.
It will kick off with Mark Reinke, Suncorp Group's group executive of customer, data and marketing. A longer format version of the show will be hosted online on the AANA website and YouTube channel.
AANA is working with MEC Global to create the series and James Hier, chief strategy officer at the agency will host the interviews.
Sunita Gloster, CEO of the AANA said: “To raise the profile of the marketing profession is one of the key strategic pillars of the AANA. I am delighted that our members have really got behind our content marketing initiative. Consumers are empowered like never before. Consequently, successful businesses have recognised the need to become much more consumer-centric. The marketing function is the conduit to that focus which is why we are seeing leading corporations now expanding the role of the marketer to encompass virtually every facet of the consumer experience.”
“We believe this series will do much to create a better understanding of the role and value of marketing. The fact that Sky News has embraced the concept is testament to the growing realisation that the marketing profession is core to business success.”
Jeff Brown, head of business development at Australian News Channel, added: ‘Sky News Business delivers viewers unrivalled business and financial news for c-suite, business leaders and senior managers. Marketing Dividends will appeal to anyone interested in learning what makes businesses tick and what fuels business and economic growth. The AANA have enlisted an authoritative and highly respected guest list of marketers from Australia’s biggest brands. Marketing Dividends will be compelling viewing for existing and aspiring business leaders’.
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