Mark Coad and Andrew Baxter.
Mark Coad, the former CEO of IPG Mediabrands Australia, is joining business growth consultancy, 24 Hour Business Plan (24HRBP.
He will work as a partner and senior advisor alongside the founder of 24HRBP, Andrew “Billy” Baxter.
“Mark is one of the most experienced and respected leaders the media industry has ever produced,” said Baxter.
“This is a major achievement for 24HRBP. Mark brings deep strategic thinking, proven leadership at scale and an unrivalled understanding of how organisations grow, adapt and perform under pressure. His decision to work with us is an endorsement of our model and where we are headed.”
Coad will work closely with 24HRBP’s Australian team, providing guidance across strategy, leadership, governance, and performance.
He said 24HRBP’s practical, outcomes-driven approach was a key reason for getting involved the advisory firm, saying “what attracted me to work with 24HRBP is its focus on real-world impact”.
“This is not advisory in theory, it’s about helping leaders solve real problems, quickly and effectively and build their businesses for growth,” Coad said.
“Billy has built a business that understands the realities of leadership today, and I’m excited to work with the team to help organisations move faster, think clearer and deliver sustainable growth.”
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