M&Ms are gettiing a "fresh, modern take" with more nuanced personalities to underscore the importance of self-expression and power of community through storytelling.
Mars Wrigly says the inclusive makeover -- for All Funkind -- has an updated tone of voice that is more inclusive, welcoming, and unifying, while remaining rooted in signature wit and humour
Jane Hwang, Global Marketing Vice President, Mars Wrigley:“From new product innovations to brand campaigns, our evolved characters and our experiential retail stores, we’ll incorporate colorful visuals, inclusive messaging and our purpose into all we do to prove that all together, we’re more fun.
"In fact, this purpose is already on full display at the new M&M’S store in Berlin, which features multiple languages on signage as an invitation to all and our most diverse Associate base that celebrates those from different cultures, backgrounds and generations.”
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