Woolworths has appointed M&C Saatchi, following a competitive review, as its agency of record of paid social creative and production.
The agency will play a key role in defining the overall strategic direction of the supermarkets customer experience across its social media channels, and further extends Woolworths’ partnership with M&C Saatchi Group.
M&C Saatchi was chosen following a three stage RFP process.
Woolworths established its bespoke model, Greenhouse, six years ago with M&C Saatchi as a founding partner. It’s powered by a collective of partner agencies and Woolworths’ internal creative, design, experience, and production capabilities.
Cassie Wheeler, Woolworths Head of Marketing Communications: “Our needs in social media have evolved, particularly the last few years during the pandemic, and our ambition is to accelerate brand growth through outstanding social content to connect with our customers.
“With the right blend of proven experience in Paid Social and their role in integrated platforms and campaigns, we’re very excited to further collaborate with M&C Saatchi on future projects.”
Sian Cook, M&C Saatchi MD AUNZ: “As social continues to play an ever important role in brand experiences for customers, we’re thrilled to expand our partnership with Woolworths.
“We look forward to integrating our social capability into our connected Woolworths team under our bespoke agency model.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at email@example.com