M&C Saatchi wins global creative for JW Marriott

Rachael Micallef
By Rachael Micallef | 2 March 2015

M&C Saatchi has won the global creative and strategic work for luxury hotel brand JW Marriott.

Following the global win, in a competitive pitch, it is expected that M&C Saatchi Sydney will be leading the creative work for the luxury brand locally.

The pitch was led by M&C Saatchi's New York office and recently acquired agency SS+K.

M&C Saatchi Australia CRO Jaimes Leggett said the win showcases the strength of M&C Saatchi's worldwide network.

“The JW Marriott brand is a global by-word for luxury so we are excited by this opportunity to partner with them in the Asia Pacific region,” Leggett said.

“This win demonstrates the wherewithal of M&C Saatchi's worldwide network of offices to work together for major global brands.”

JW Marriott has 70 locations in eight regions including Australia and Asia Pacific. It has recently undergone a major program of expansion and upgrade in recent years including partnerships with Aromatherapy Associates and Treasury Wine Estates.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus