The University of Sydney has appointed M&C Saatchi and Yango to take its Leadership for Good brand positioning forward and reach diverse audiences in Australia and internationally.
M&C Saatchi will lead the strategy, creative and channel planning efforts, with Yango managing digital and media.
The Source at M&C Saatchi will conduct research in key international markets.
Johanna Lowe, director of marketing and communications, says tM&C Saatchi and Yango are a great team to help expand the brand internationally and reach new audiences.
“The ‘Leadership for good’ platform gives us a strong and authentic foundation for the brand," she says.
"We’re really grateful to The Monkeys for all the work we’ve done together since 2014 to build this platform that our staff, student and alumni really connect with.
“Yango has been a great collaborator on this work with us and we’re excited to strengthen this relationship. The M&C Saatchi team will bring a fresh perspective to our strategic and creative direction and help take our brand even further both in Australia and internationally”.
M&C Saatchi CEO Jaimes Leggett: "We are absolutely thrilled to partner with The University of Sydney. It is an honour for M&C Saatchi to be appointed by such a prestigious institution and help to realise the university’s vision further elevating its position on the global stage."
Ben Holmes, managing drector of Yango: “We’re excited to be selected as the University of Sydney’s digital and media partner. We look forward to supporting their digital transformation journey and achieving great results domestically and internationally.”
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