Tanvi Singh’s 14-year career spans Australia, Southeast Asia and India. Credit: The Media Store
The Media Store (TMS) has appointed Tanvi Singh head of strategy and planning.
She steps into the role with a remit to lead strategy and planning across the agency, and oversee new business efforts.
Singh joins from M&C Saatchi, where she was senior strategy consultant on the Woolworths account.
“Our industry is changing faster than ever before, and there's increased momentum among clients looking to independent agencies to drive growth for their business,” she said.
“I believe TMS has an impactful proposition in 'Re-imagining Media' to offer to clients and the industry."
Singh’s 14-year career spans Australia, Southeast Asia and India, with roles at Mindshare, Vizeum, Isobar and Dentsu, working across clients including NAB, Nike, PayPal, BP, MYOB and the University of Melbourne.
She has received multiple awards including APAC Effies, Spikes Asia and Campaign Asia accolades, and serves on the grand jury of the New York Festivals AME Awards.
“As we continue to focus on providing industry-leading, multi-channel media solutions, we’re excited to have someone of Tanvi’s significant expertise to lead our strategy and planning offering,” said The Media Store COO, Jacquie Alley.
“Tanvi brings a diverse skillset to The Media Store, having worked across brand, CX, digital media and channel planning.
“As an engineer turned marketer, she is well-placed to lead both strategy and planning for the business, with her proven track record of driving impact with creative use of media and technology.”
The appointment is effective immediately.
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