M&C Saatchi has appointed retail marketing specialist Howard Spreadbury to head of retail.
Spreadbury has had a long career meshing data and technology with in-store environments.
He comes to M&C Saatchi from DDB Shop where he was managing director, following lengthy stints as Head of Brand Alliance for Westfield UK and Business Development Manager at Westfield Australia.
Prior to that Spreadbury worked at Momentum in the UK, following more than five years at MTV Networks Europe.
For the past six months he created the brand reset and in-store environment project for BWS that has been rolled out across the liquor group’s 1,250 stores nationally.
Spreadbury also led the ‘Telstra Store of the Future’ project at the telco’s flagship outlet in Sydney’s George St. The store, which opened in November, brings together the physical and the virtual for a service-led experience that envisions the future for retail.
M&C Saatchi Australia CEO Jaimes Leggett said: “Howard’s experience and blended skillset are best in market and there is no one better to head our retail proposition.
“His record speaks for itself. He has a vision for how tech, online, mobile and data intersect with physical retail environments and has the skills to bring that to life in a compelling way for brands and their customers. We are thrilled to have him on board.”
Spreadbury added that M&C Saatchi has a great vision for where it wants to be and amazing momentum to get there.
“Retail is where the rubber hits the road for brands and I love its immediacy, accountability and the scope to partner with brands and bring technology and experiences to life in dynamic customer-led retail environments.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.