Zaid Al-Qassab.
M&C Saatchi expects full-year net revenue to fall as macroeconomic pressure continues, but says it is positioned for profitable growth next year.
The advertising group forecasts reported net revenue of about A$420 million and operating profit of about A$52 million for the 12 months to December 31, after delivering the equivalent of A$24 million in annualised cost savings in the second half.
On a like-for-like basis, net revenue is expected to decline about 7%, or about 2.5% excluding Australia.
The company ended the year with net cash of about A$26 million and said its balance sheet remains strong, with capacity to pursue strategic opportunities and complete its announced share buyback.
M&C Saatchi said pipeline conversion improved in the second half, following the rollout of regional growth teams, leading to wins across multiple markets.
Recent work included Coca-Cola’s Premier League sponsorship amplification, two creative strategy and development roster wins with the UK Government, a major consumer launch for a Super Bowl spot, and expanded scope for JP Morgan Chase and Ferrari.
M&C Saatchi CEO Zaid Al-Qassab said the business was focused on rebuilding momentum despite economic headwinds.
“In a year defined by a challenging macro environment, I would like to thank all colleagues at M&C Saatchi for their continued hard work and commitment in delivering fantastic work for clients,” Al-Qassab said.
“I am confident that our world-famous creativity and excellent client retention combined with our portfolio strategy and higher-margin growth drivers will deliver value for clients, colleagues and shareholders.”
The company said further guidance for 2026 will be provided with its full-year results, with the reporting date to be confirmed.
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