M&C Saatchi has acquired specialist advisory and media rights consultancy The Women's Sports Group (WSG).
Commercial details haven’t been revealed but the advertising group said the acquisition was funded by available cash on the balance sheet.
WSG, founded in 2019 by former Football Association director Dame Heather Rabbatts, delivers services across media rights, broadcast strategy, brand partnerships, production, data and insights, and communications.
Its client roster includes Barclays Women's Super League, Premiership Women's Rugby, the Billie Jean King Cup, Arsenal FC and DAZN.
WSG has advised on landmark deals including the FA Women's Super League media rights and SailGP's Women's Pathway program.
The acquisition is in line with the company's strategy to selectively invest in higher margin growth areas, further strengthening M&C Saatchi's sport and entertainment capabilities within its Passions & PR specialism.
"The acquisition of The Women's Sports Group adds significant expertise in sports rights to our fast-growing sport and entertainment platform and I am delighted to welcome the team to M&C Saatchi," said Zaid Al-Qassab, chief executive officer of M&C Saatchi.
"The transaction further strengthens our proposition and positions us well to capitalise on one of the most dynamic areas of growth in our industry."
This deal follows on from the acquisition of Dune 23 Sport & Entertainment Sports Events Marketing in May this year and the recent launch of M&C Saatchi Football partnering with Jamie Redknapp.
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