Rachael Fraser, former M&C Saatchi head of strategy, has moved to trans-Tasman creative independent agency ABEL as
strategic partner.
She has led the strategic offering for a raft of global brands including Unilever, Diageo, Volkswagen, Samsung and Tourism Australia. She has held senior positions across 72andSunny Amsterdam, Droga5 and DDB.
"The model they have built with ABEL is something very special," she says.
"Offering clients the opportunity to go direct to source, they represent a new breed of commercial creatives.
"When you take away the layers and the politics and have top talent solving problems, suddenly the strategy and creative have time to dance and the work that comes from that place is truly remarkable.”
ABEL co-founder and creative Nicole Jauncey, says Fraser is not just a weapon when it comes to all things strategy and new business, she's also a genuine, caring and collaborative person.
"In the short time since joining us she’s helped ABEL secure new clients like RedBull NZ and Coates with unexpected thinking," says Jauncey.
"She is exactly what we were looking for in a partner, to drive our next chapter of growth."
Her arrival at ABEL coincides with business wins such as New Zealand category leader SolarZero.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.