Man of Many has bolstered its strategic branded content offering with the appointment of former News Corp product integration manager – Food, Travel and Prestige Titles, Harry Parsons, as branded content manager.
Man of Many was founded in 2012 by Scott Purcell and Frank Arthur covering the latest in products, culture and style.
Over the last five years, Parsons’ career has traversed all facets of the digital and print advertising landscape, across some of Australia’s most prolific titles. He specialises in collaborative creation and strategic implementation of curated advertising initiatives, with a focus on delivering the right message to the right person, at the right time.
Parsons joins Man of Many having previously worked as an account executive for Gumtree Australia, where he oversaw the growth and management of key advertising clients.
In his most recent role at News Corp, he was responsible for driving the strategic approach to audience growth across Australia’s largest Food, Travel and Prestige titles. With a key focus on promoting brand adoption and the development of cutting-edge, integrated commercial campaigns for high-tier clients, he led media-first campaigns such as the introduction of shoppable videos.
Co-founder of Man of Many, Frank Arthur said: “One of Man of Many’s key objectives has always been to provide the highest level of service and deliver market-leading results for our clients. The skills and experience Harry brings to the Branded Content Team allow us to further build upon our offering.
“We have a number of exciting new products and initiatives coming to market in 2023 including expansion into podcasting, continuing the growth of our video production arm and content studio, sustainability-focused content series and regular in-person events. Harry’s appointment will play a key role in working with our brand partners to bring these projects to life.”
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