Yael Milbank.
Nova Entertainment has partnered with Magnite to enable programmatic access to the Nova Retail Network, its in-store audio network reaching shoppers across retail locations nationally.
The deal allows advertisers to buy Nova Retail Network inventory programmatically through Magnite's platform, with 72% of Australian audio buyers purchasing audio programmatically in 2025, according to IAB Australia's Digital Audio State of the Nation Report.
"We're excited to be working with Magnite to unlock additional value for our audio offering and bring this innovative opportunity to market," said Nicole Bence, chief commercial officer at Nova Entertainment.
"The Nova Retail Network represents a highly engaging environment where brands can connect with shoppers in real time, and we look forward to being able to deliver greater flexibility, efficiency and scale for our advertising partners."
"Programmatic is rapidly transforming the audio landscape, and the growth of in-store audio environments represents an exciting new frontier for brands," said Yael Milbank, managing director, Australia and New Zealand at Magnite.
"We're thrilled to be working with Nova Entertainment to bring programmatic capabilities to the Nova Retail Network and help advertisers reach audiences in the moments that matter most — right at the point of purchase."
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