Independent sell side advertising platform Magnite today announced a collaboration with Samsung Ads in Australia.
This will allow marketers to add Samsung CTV inventory to their programmatic media buy, which includes Samsung’s free ad-supported streaming service Samsung TV Plus.
Magnite already works with Samsung Ads in the US, EMEA, LATAM and India.
James Young, MD of Australia at Magnite said: “Programmatic CTV supply in Australia continues to grow at a rapid pace and Samsung will deliver a wider audience reach for buyers. We are delighted Samsung has selected Magnite to deliver a best-in-class advertising experience for their Samsung TV Plus product.”
Alexander Spurzem, GM for Samsung Ads Australia said: “CTV has generally made TV advertising more accessible, affordable, and accountable for advertisers, programmatic takes that one step further making it easier for advertisers to buy. The collaboration with Magnite will unlock programmatic inventory for advertisers on Samsung TV Plus and help fuel growth of CTV in the market.”
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