Magic CEO, Shahram Ghaffurian. Credit: Magic
Magic has secured two new clients, fast food chain El Jannah and national jeweller Zamels, following extensive reviews of both companies’ digital advertising performance.
The independent media agency will oversee paid social media for El Jannah and take on all paid digital media for Zamels.
The appointments follow detailed audits conducted by the agency, examining the effectiveness of each brand’s digital channels, return on advertising spend (ROAS), and overall media efficiency.
Magic CEO Shahram Ghaffurian said the agency had already begun implementation and was seeing early results.
“We’ve been working with both organisations for quite some time, as we’ve undertaken vigorous reviews of their marketing activity,” he said.
“Both reviews uncovered opportunities for El Jannah and Zamels to get more value out of their paid advertising accounts and strategy, along with opportunities to test and learn.
“We’ve seen strong early results for Zamels, exceeding targets since the second week of our partnership, while our work with El Jannah has helped determine the true value of its platform media spend, which will become critical in the coming months as it looks to expand its presence nationwide.”
El Jannah CMO, Adam Issa, said Magic impressed the team from the outset.
“What began as a straightforward review of our paid social media strategy quickly evolved into something far more impactful.
“The team demonstrated a deep and unique understanding of performance marketing and a clear ability to challenge the status quo, helping us uncover new ways to drive efficiency and cut through.
“Magic has since become a trusted partner and an integral part of our broader growth strategy.”
For Zamels, the review focused on digital account structure, media efficiency, omnichannel spend, and ROAS.
“We were looking for a digital media partner with a deep understanding of our platforms and how we could take the business to the next level, and Magic was able to demonstrate the capability and expectations around business goals,” said Zamels CEO, Mudit Vora.
“In Magic, we’ve found an agency partner that not only understands our paid digital media activity on a forensic level, but has provided a roadmap for how we can harness our advertising spend to improve omnichannel sales and overall business growth.”
Both appointments are effective immediately.
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