MAFS stars reportedly blocked from making Instagram sponsorships

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 9 March 2021
Married at First Sight season 8

Current contestants on Nine’s Married at First Sight (MAFS) have reportedly faced strict social media restrictions which prevent them from making sponsorship deals with brands.

According to Women’s Day, the stars of season eight aren’t able to access direct messages on their social media, which is the main way sponsors reach out for collaborations. Contestants are also reportedly instructed on which photos they can post to social media.

"I feel sorry for them and if I were them, I'd be pretty pissed off," former MAFS contestant Aleks Markovic told Women’s Day.

"The contestants in my season milked their Instagram accounts, organising all sorts of deals with magazines, plus free [dental work] and clothing.

"It's a big thing to take away from someone and I can't help thinking this season's contestants are paying for it because my season messed up."

Many of the MAFS contestants go on to build strong social media followings, securing sponsorship and endorsement deals with brands. For example, former contestant Martha Kalifatidis has more than 577,000 followers on Instagram and works with brands such as Olay Australia.


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