(l-r) Jamal Cassim, Amanda Quested, James Needham, Danish Chan
International strategy studio Untangld has appointed Amanda Quested managing director.
Quested is the former head of group marketing and communications at M+C Saatchi AUNZ, where she also served as managing partner leading the CommBank and CommSec accounts.
Her career includes senior roles at Leo Burnett and BBH London, with long tenures on brands including CommBank, Samsung, McDonald's, Audi, WWF's Earth Hour and Unilever.
"In a market moving this fast, clarity really matters," Quested said.
“That's what pulled me toward Untangld. Senior judgment rather than layers of process, experienced people on the tools, and strategy that truly unlocks growth. I'm excited to get stuck in.”
Untangld works with leaders to cut through complexity, delivering work across research, business and brand strategy, CX and experience design, with a bias toward action.
"Amanda brings rare depth. She's a strategic thinker with strong commercial instincts, but more importantly, she knows how to make strategy land and scale inside complex organisations," said Untangld co-founder Jamal Cassim.
"She's deeply human in how she leads, and she joins us at a moment when Untangld continues to gain momentum globally. We couldn't be more excited to have her on the team."
Quested will be based in Sydney and will work across Untangld's Australian and international clients.
Untangld was recently named strategic brand partner for the Australian Ballet.
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