M+C Saatchi Group is dropping the Bohemia brand in Australia as part of a “strategic transformation” of its global media business.
The UK-based global advertising group is making its media offering “future-proof,” investing in M+C Saatchi Performance’s team, capabilities and technology to support expansion.
Some local roles will be impacted but M+C said the expansion of Performance will also create opportunities. Paul Hutchison, the CEO of Bohemia, stepped down late last year to return to the UK.
M+C Saatchi said client requirements in media strategy, planning and buying have evolved dramatically over the past decade. CMOs are looking for digitally enabled solutions, requiring visibility across the entire customer and media landscape to make smarter, faster decisions.
Zaid Al-Qassab, Global CEO, M+C Saatchi Group, said the company was proud of the work delivered by Bohemia since it was acquired in 2017.
“However, as we look ahead, our focus is on areas where we can lead with a truly differentiated offering, where our capabilities and scale give us a clear right to win, and which are growing client needs,” he said.
“As we evolve, M+C Saatchi Performance will be at the heart of our media offering - bringing world-class digital expertise, data-driven solutions, and a model built for the future."
Kabeer Chaudhary, global CEO, M+C Saatchi Performance, said clients expect agility, precision and measurable results.
“That requires an approach built on data, technology and strategic clarity,” said Chaudhary.
“Our model is designed to deliver just that, wherever our clients are in the world. As we grow and work with the amazing teams in Australia, we’re committed to scaling our expertise while staying true to the values that have made M+C Saatchi Performance a trusted partner for some of the world’s most ambitious brands.”
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