Anita Zanesco and Dani Bassil.
M+C Saatchi Group has appointed Anita Zanesco chief marketing officer, a newly created role for the ANZ region.
Zanesco will work alongside group ANZ chief executive Dani Bassil and the leadership team across the Sydney, Melbourne and Auckland offices.
"Anita is rare. She brings a wealth of knowledge of our industry, but most importantly what clients need in an ever-changing marketing environment," said Dani Bassil.
"Anita is part coach, part growth strategist, part client connector, her role will be entirely centred around strategic growth for M+C and I'm so happy she has agreed to join us on our mission moving forward."
Zanesco brings close to two decades of agency and marketing experience, including senior agency business management roles in Australia and London and more than 10 years with TrinityP3, where she ran some of the biggest pitches in the country.
"I could not be more excited to be joining one of Australia's most iconic agencies," Zanesco said.
“Dani is a fearless and phenomenally smart and talented leader who also happens to be one of the kindest, most generous humans on the planet, so I didn't hesitate when she asked me to join the global push to embed growth in key markets.
"M+C's legacy is building enduring platforms for some of the country's most loved and trusted brands and there is genuine passion to continue growing and creating world class ideas that are part of culture. It's a great brief and I'm pumped."
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