Emma Robbins.
Droga5 ANZ has appointed M+C Saatchi's Emma Robbins executive creative director in Melbourne.
Robbins, appointed group chief creative officer at M+C last year, spent eight years at the agency.
She has more than 30 years of experience across healthcare, automotive, government, finance and sport, with recognition at Cannes Lions, D&AD, The One Show and the Effie Awards.
Robbins said creativity at Droga5 sits at the intersection of tech, data, and experience, the centre point where all the different forces that make great work converge.
“It's that passion for culturally sharp, relevant and super effective work that I'm excited to help build with the team,” she said.
At M+C Saatchi, ECD Jeremy Hogg will now lead the creative team.
“After eight remarkable years, Emma leaves an incredible legacy at M+C Saatchi AUNZ. We'll miss her wit, style, and most of all her compassion,” said M+C Saatchi CEO Dani Bassil.
“We’re hugely grateful for everything Emma has given and wish her nothing but continued success in what comes next.”
At Droga5, Robbins will work closely with Melbourne lead Michael McEwan and ANZ co-chief creative officers Damon Stapleton and Barbara Humphries.
“Melbourne is an incredibly important market for us – creatively, culturally and commercially,” said Humphries.
“Emma is exactly the kind of leader we want helping shape what comes next: someone with exceptional creative standards, strong leadership instincts and a deep belief in the power of creativity to drive impact.”
Stapleton said the appointment strengthened Droga5's borderless approach to creativity.
"We bring the best people to our clients' problems, regardless of where they sit, connecting talent across markets in service of our clients' businesses," he said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.