LUMOS unveils intelligence platform

By AdNews | 23 February 2024
Eric Fan

Out-of-home (OOH) company LUMOS has launched its Intelligence platform, allowing media professionals to buy and execute campaigns based on target audience.

A unified audience targeting and attribution tool, the platform uses geotagging, mobility data and artificial intelligence to process more than 100 billion data points monthly, analyse consumer behaviour and identify opportunities to engage them effectively.

Revolution360 and GoTransit Media Group are among the clients currently onboarding the tool.

LUMOS CEO Eric Fan says the company has a monumental collection of privacy-compliant, first-party data – 41 million unique IDs, 18 million unified profiles and more than 7,000 segment attributes derived from billions of data points related to movement, demographic, household spending, and digital behaviour.

"They’re refreshed daily, giving a truly near real-time representation," he says.

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