Luminary appointed digital agency for UNICEF Australia

Chris Pash
By Chris Pash | 19 June 2020

Luminary has been appointed as the digital agency for UNICEF Australia following a competitive pitch.

UNICEF,  United Nations Children’s Fund, joins Save the Children, Cancer Council Australia, Fred Hollows Foundation, Heart Foundation, Our Watch and The Shrine of Remembrance on Luminary’s list of charity and NGO clients.

Luminary will be supporting multiple projects, including an upgrade of the organisation’s flagship site unicef.org.au and The GoodWILL Project, an initiative that connects people wanting to leave a gift to UNICEF in their will with solicitors who provide their services free of charge.

Luminary will also initially be tasked with developing a multi-year digital roadmap for the charity.

“We are absolutely thrilled to welcome UNICEF Australia into the fold here at Luminary,” says CEO Marty Drill.

“The work the organisation is doing in Australia and abroad is so vital. We are very honoured to have been given this opportunity to support that work. It gives our team members a real sense of purpose to be working with an organisation that is making a difference in the lives of so many.”

UNICEF Australia CEO Tony Stuart says Luminary  won the pitch with a combination of not-for-profit experience and credentials in Kentico, the charity’s chosen content management system.

Stuart says the agency has an impressive track record of achieving great results for charities.

"Even in the initial stages of working together, Luminary has solved challenges for us that previously seemed insurmountable," says Stuart. "We’re very much looking forward to seeing where this partnership will take us.”

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