Former Nine marketer Luke Robinson and SBS communications chief Nic Christensen have created their own consultancy, StoryDisco.
The business combines brand strategy and communications (Story) with brand experience (Disco).
StoryDisco launches with a roster of clients across the tech, media and agency landscape, including Adgile, Commercial Radio & Audio, ConvoMedia, Emergency Action Alliance, Fabulate, Involved Media, Meliora, SBS and TrinityP3.
Robinson previously served as global CMO at social app WeAre8 and director of marketing - trade at Nine.
Christensen was formerly head of corporate affairs at Nine and head of corporate communications, Outreach & CSR at SBS.
The duo worked closely together at Nine for six years, leading the commercial marketing and corporate communications.
StoryDisco is supported by a village of creative and activation partners including event and production provider Picha Group and creative director Ben Whitty.
“Late last year, after nearly a decade in in-house comms roles, I stepped into consulting, and over the past nine months it has been fascinating to see and hear what the B2B space really needs,” said Christensen.
“Amid a rapidly changing media landscape, brands clearly want new and more innovative ways to engage their audiences.”
Robinson said it can be tough for brands, in a world of stretched internal resources, to keep communications and go-to-market narrative and activity fully aligned with their commercial ambitions.
“StoryDisco takes a step back to see the bigger picture, helping brands show up with the right story, craft compelling brand experiences - whether through content or events - and most importantly, deliver it with consistency through a single brief,” said Robinson.
Luke Robinson (l) and Nic Christensen
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