Luke Maher.
Luke Maher, formerly of cummins&partners, has launched Superhuman, an independent media agency powered by AI.
Superhuman says it can now deliver strategic media responses within 48 hours via a senior team supported by a proprietary AI interface.
“The big idea is simple: less process, more progress,” Maher said. “We’re proving that you can move faster - without sacrificing creativity, craft or commercial thinking.”
Maher led media for WPP | Ford and Unilever teams in the UK, ran the media function at cummins&partners in Australia and most recently helped Nike accelerate its global digital transformation.
“Superhuman is built on people who’ve actually done the work - not just presented it,” Maher said.
“They’ve bought media, optimized campaigns, and defended results to CMOs. That depth of experience means they can move fast, because they’ve been in the seat. It’s a new world.”
Superhuman is already working with clients across Australia and New Zealand, offering both project-based and full-service models.
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