ARN has appointed Lucy Formosa Morgan to the newly created role of director of sales enablement, where she will lead the network's sales operations, revenue and yield, and insights functions.
Formosa Morgan joins from MAGNA Global, where she was managing director, bringing more than 25 years of media experience across agencies and publishers.
"Lucy's reputation in market is unparalleled," said Richard Hunwick, chief sales officer at ARN.
“She brings deep experience in organisational and operational excellence across complex businesses, along with strong skills in building negotiation and deal frameworks, refining systems and processes that deliver value, and embracing technology as a catalyst to empower teams."
Formosa Morgan said the media landscape is changing rapidly.
“ARN's ambition to create Australia's leading entertainment company at the crossroads of audio, video, social and experience is what excites me," she said.
“ARN has a bold vision for the future, and I'm looking forward to helping shape a business that is well positioned to build on the strong work already underway."
She will also lead ARN's sales-specific training and development program in partnership with the people and culture team.
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