Lowe Profero Sydney has appointed former Soap creative Ash Hopper as its new executive creative director.
Hopper was formally executive creative director at Soap. He was also creative director, digital and direct at RMG Connect and led the transition to an integrated creative model following a merger with JWT Australia. He then worked as national digital creative digital at JWT Australia.
Lowe Profero Sydney MD Dave Bentley said Ash's appointment was “a significant moment for the agency”.
“Not only is Ash an exception creative leader, he is a also a very strong strategic thinker,” Bentley said.
“These qualities make him particularly potent in developing world-class creative solutions regardless of whether it's an advertising campaign or a platform build.”
“With Ash's creative pedigree combined with our depth and experience in our technology and media offering, I couldn’t be more exited about our ability to create ground breaking and effective solutions for our clients.”
Hopper said Lowe Profero's digital capability from campaign and user experience to media strategy set it apart.
“Lowe Profero's incredible success and its collaborative consultancy approach with clients is reflected through its strength and growth across Australia and Asia”.
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