Credit: Joshua Hoehne via Unsplash
Longreach Media has been reappointed media buying agency for the University of Notre Dame Australia after a competitive tender.
The appointment continues a long-running relationship with Longreach to support the university’s brand and student acquisition activity across WA and NSW.
Longreach will deliver integrated, multi-channel media programs to support Notre Dame’s growth plans in a competitive higher education market.
Longreach Media managing director Angela Nutton said the agency welcomed the continuation of the partnership.
“We are so proud to be working with the University of Notre Dame Australia. They are an important institution with a strong commitment to student experience and academic excellence,” Nutton said.
“We look forward to supporting their marketing and recruitment ambitions with a thoughtful, data led media approach.”
Notre Dame national director of marketing Adam Thorogood said the reappointment aligned with the university’s national footprint.
“This is a new start of what we know will become a very successful ongoing partnership,” Thorogood said.
“As we are a national university, we needed to be aligned with an agency, who understand the national media landscape, as well as our unique institutional values and the quality education we offer our students.”
Longreach will continue to support the university’s marketing and recruitment activity.
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