Logitech.
Logitech ANZ is launching its slim solar+ keyboard in a billboard campaign via creative communication agency UMM.
“We wanted to shout out the benefits of this beautiful piece of technology — a keyboard designed to drive value for the business community,” said Logitech ANZ senior category portfolio manager, Marisol Vargas.
“Its solar-powered functionality offers a seamless, zero-downtime user experience. This streamlined design significantly enhances deployment ease and scalability in large enterprise scenarios.
"Furthermore, it aligns with the sustainability goals of smaller businesses, positioning it as the eco-conscious choice."
The billboard visuals are located on platforms at Wynyard and Town Hall train stations.
“What surprised the team was the initial level of excitement for the Slim Solar+ keyboard, garnering extremely positive feedback from retail channels and the media," said UMM's joint MD, Nikki Stevens.
"Our strategic imperative is to scale B2B engagement across the business community, targeting both employees and employers, starting with high-traffic advertising placements focused on the workplace commute in Sydney.
"This is supported by an influencer strategy that leverages authentic, real-world user scenarios to directly reach our target audience on their social feeds."
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