Local CEO Rich Curtis buys FutureBrand Australia from Interpublic Group

Paige Murphy
By Paige Murphy | 9 July 2020

FutureBrand Australia CEO Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group.

The new ownership will enable the business to invest locally, while still maintaining its global network via FutureBrand as an affiliate. Commercial details were not released. 

Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, American Airlines, Coutts, Bhutan, Tourism Australia, Public Transport Victoria, Cricket Australia and the Big Bash League, London 2012 Summer Olympics and Sydney 2000 Summer Olympics.

Curtis says he is confident the agency has the right platform and people to continue operating locally.

“Australian businesses are looking for guidance and support on transformational challenges and these are the brand challenges on which we’ve proven our worth for the last 20 years," Curtis says.

"Our brand transformation offer is only becoming more relevant as businesses look for more creative ways to fuel growth. Being locally-owned creates further opportunities for the business to invest and grow, and of course, our clients will continue to benefit from our global outlook and collaboration with the FutureBrand family.”

FutureBrand global CEO Nick Sykes says the move will see the agency continue its success in the Australian market.

“Rich’s experience in the Australian market gives me every confidence that the change of ownership will offer the right springboard for continued success," Sykes says.

"It will enable Rich and the team to continue to tap into local creativity and expertise while still making the most of FutureBrand’s global network and transformational capabilities."

The new ownership came into effect on July 1, 2020.

FutureBrand Australia’s clients include AirTrunk, Commonwealth Superannuation Corporation, Flight Centre Travel Group, Football Marketing Asia, Luye Life Sciences, New Zealand Natural, New Payments Platform, nib, Orygen, Vocus and Zenitas.

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