Living Image Media boosts management team

Tayla Foster
By Tayla Foster | 5 May 2022
Steven Swamy

Digital out-of-home company Living Image Media is reinventing its retail media business with three key hires.

The Australian sales team will be boosted by the appointment of Dean Coates as national sales manager. Coates joins Living Image Media from oOh! Media where he was enterprise business manager. 

Coates says: “The chance to talk to marketers about a truly new and innovative media solution is really exciting. With full motion and audio capabilities, digital content mirrors take the possibilities of Out-of-Home engagement to another level.”

Suzy Parker joins as the group sales manager. Parker previously served as senior business manager with Fairfax/Nine Entertainment in Melbourne.

Parker says: “My experience working with established media brands has given me the grounding to really help establish this new DOOH concept with agency buyers and clients directly.”

Steven Swamy is appointed chief technology officer following a successful career at Cyient. Swamy will handle digital transformation and the rapid rollout of Digital Content Mirrors across retail centres nationally.

Swamy says: “I have always been impressed by the vision of the Living Image Media leadership team. I’m looking forward to bringing my technical and operational experience to the development of the business.”

CEO and former Adshel executive Peter Glavincevski said: “With new owners, a revised capital structure and a strong sales and technology team, we’re perfectly set to provide best-in-class media opportunities for brands looking for an intimate audience connection.”

Living Image Media’s national network currently features 220 Digital Content Mirrors with major shopping centre groups including QIC, GPT, Lendlease, Stockland, Dexus and others.

The upcoming rollout will increase the network to more than 500 mirrors including the recently installed Canberra Centre.

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