Lists - The most shared articles in Australia of 2021

Chris Pash
By Chris Pash | 27 January 2022
 
Credit: Adam Mills via Unsplash

The most read story (using sharing on social media as a guide) was a story by Nathan Jolly in The Bragg about how to play the card game UNO, according to analysis by media intelligence firm Meltwater.

The opening sentence: “As the old adage goes: to unleash the Draw 4 card during a heated Uno battle is to truly risk a friendship … “

A discussion followed on how to really play the game. The story was shared 533,581 times on Facebook, according to Meltwater which uses what it calls a social echo to calculate popularity:

Facebook - Total number of Posts, Likes, Comments, and Private Messages.

Twitter - Amount of times content has been Tweeted or Retweeted*.

Reddit - Total number of shares across the top 17,000 most popular sub-reddits.

The second most popular story was one from Yahoo about the Trump family and senior White House members partying in a jovial mood in the hours before storming of the Capitol building.  

The top 10 most read articles starting with the highest, according to Meltwater:

  1. The actual Draw 4 rule: Turns out millions of people have been playing Uno wrong (The Brag) 
  2. 'Premeditated': Video emerges of Trump family party before Capitol riots (Yahoo)
  3. New concept to see older women living together to avoid homelessness, loneliness (ABC)
  4. Cleo Smith found 'alive and well' by WA Police in locked house (Nine)
  5. Feral desert donkeys are digging wells, giving water to parched wildlife (The Conversation)
  6. David Gulpilil dies aged 68 (ABC)
  7. Aboriginal man wrongly named as Cleo Smith abductor plans to sue Seven Network (SBS)
  8. Missing four-year-old girl Cleo Smith found ‘alive and well’ in locked house (Seven)
  9. Cleo Smith found 'alive and well': police (Seven)
  10. Child dies, several others critically injured after jumping castle blown into air at Tasmanian school (ABC)

 

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