SCA’S LiSTNR network hit a new record high of 10.9 million active streams in May, up 20% on the same month last year.
Podcast listening reached a record of 2.7 million listeners, up 18%.
LiSTNR delivered 10.9 million total listening hours across its live streaming radio, podcasts, music, news, sport, and information offering – up 9% year-on-year -- while unique streaming listeners grew by 19% to 1.56 million.
Smart speaker listening continues to surge, with 2.8 million total listening hours in May, an increase of 36%.
SCA chief sales officer Brian Gallagher: “Our unique ability to understand our users provides advertisers with quality data to plan and execute digital audio campaigns, validated by the incredible 64% growth in advertisers who have taken advantage of digital audio campaigns in the last year.
"We are enjoying the opportunity to help our advertisers drive brand recall and purchase with our platform in new and creative ways.”
LiSTNR, launched in February, is a curated and personalised free app offering radio, podcasts, music, and news.
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