Suntory House.
Independent creative agency Liquid Ideas has secured a series of client wins and expanded partnerships.
Appliance brand SMEG has appointed Liquid Ideas to deliver integrated creative and strategic marketing support across the business.
Since starting work with SMEG, the agency has developed new brand guidelines and social media strategy, to delivering integrated product launch campaigns, local content production, earned media and influencer activity that connects with Australian consumers.
Liquid Ideas has also expanded its long-standing partnership with Pinnacle Drinks in FY27.
Long-term client Suntory Oceania also launched the third iteration of Suntory House.
This year's activation sees the experience reimagined at Sakura House, with Liquid leading the integrated campaign across creative, PR, social, influencer, content and events.
Managing director Cleo Posa said the first half of 2026 had set a strong foundation for the year ahead.
"It's been a massive start to the year and we're really pleased with the momentum we've built across the business," said Posa.
"As we reach the halfway point, these new partnerships and expanded remits are a great sign of what's to come.
"It's incredibly rewarding to deepen relationships with long-term partners like Pinnacle and Suntory Oceania, while forging a new partnership with SMEG."
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